KCRW is a popular public radio station based in Los Angeles. After rebranding, they turned to Hard Candy Shell to help extend their new look into their digital products. We helped establish a cohesive design language based on their new identity system. The goal of the redesign was to prioritize the users’ focus; this led to a universal player that’s unmissable and easy to navigate and more screen real estate dedicated to featured videos.
Project completed at Hard Candy Shell in 2013.